CROWNE YOURSELF: OUR PREMIERE INTERACTIVE SPRING CAPSULE COLLECTION

I introduce to you our interactive capsule launch for the “CROWNE YOURSELF” spring campaign, now live and in beta mode right here! We have 12 upcycled crown motif variables to choose from, ranging from £20-£30 per design. As usual, our sizing ranges from Small to 5XL.

In the near future we plan to branch this concept into fully customizable jackets, dresses, and further accessory ranges. I believe that each person has the potential for great style; and each style has a story- what’s yours?

Up until now, bespoke commissions have been an experience reserved to a higher investing clientele, where we merge the finest quality of craftsmanship, materials, and design concepts.

Although it is my highest privilege to connect with customers on a personal level, I have wanted for years to streamline an accessible, inclusive experience for everyone else who want to join in on the fun on a smaller budget. We have made this possible through our easy to use automated platform which can produce you a customized tee shirt as easy as two clicks. Try it out for yourself below!

Welcome to our newfound era of accessibility

It is with great excitement that we announce that Clearpay in 4 instalments and PayPal, Pay over 3 months has been integrated into our shop, bespoke services, and overall business structure.

This is the first time we are able to make our brand accessible to a broader demographic who want to buy reimagined classics, explore their inner style, and reconnect with clientele who commission one-of-a-kind garments that are made to measure. 

The process is easy! Just click the Clearpay icon when checking out in our shop or the PayPal pay in 3 icon below your cart!

Regarding our bespoke services, we are able to integrate this process by creating a privatized product link with your specified design mock-up & inspiration photos, price, and measurements when you are ready to purchase. Customized style has never been as seamless at Stevie Crowne Limited. See more into the experience below!

We also accept Google Pay, international credit and debit cards, alongside traditional direct to bank transfers. 

2016 “Mc Fuckin’ it” RE-RELEASE

When I imagine what my life was like when I came up with this idea originally for Black Market Toronto in 2016, it couldn’t be more of a 180 than what my life looks like today here in England. I was an emerging Canadian artist yet to breakthrough in the Toronto market, grinding and working endlessly to be seen and heard. I remember being stuck in the cycle of low paying/intern jobs at the beginning of my career and this shirt design was an intellectual statement on the times I was living in. Although I was doing what  I loved technically and I was working 5 jobs, I was still making minimum wage and struggling to pay the bills. The phrase for the tee is quite self explanatory- you get the gist of it. When you move to a new city with nothing but a suitcase, $100.00, and a dream, you have to just go for it; Peep and I shared that narrative in a way.

Fast track one year and some months later, I started to breakthrough in Toronto and the Mcfuckin’ it tee design I contributed for my old job was still being distributed. Lil Peep was on his final tour and made his last stop in Toronto, playing at the Phoenix in fall 2017. In February 2018 after his passing,  a screengrabbed video that he posted and photos surfaced of him at a McDonalds I used to go to for lunch when I worked at BM (On Spadina & Queen Street west); it was about a 5 minute walk from where we sold the Mcfuckin’ it tee’s. I’ll never forget connecting the dots, realizing he bought my design at my old job and wore it out to film that cheeky video.

Ever since, die hard Peep fans have reached out to me to purchase from the original creator. It was more or less a upon request thing until now when some of his fans on Tiktok called for a re-release. This design has 100% been replicated over and over again by fast fashion, DIY artists, and so on; but that is not what this story is about. This story is about young kids going for their dreams no matter what, and breaking through whatever stands in their way to achieve their goals, just like Peep did.

What makes our re-release special is that I have the true story of its creation to tell and the story behind it to share with you all now. I have Peep to thank for supporting my idea at a time when I was really struggling in my career, being underpaid for my ideas, and posthumously connecting me with a beautiful community of individuals who support each other.

Rest in Power Peep. We all love you.

Fun fact: Kim Taehung, otherwise known as V from K-POP sensation BTS was also photographed in our Mcfuckin it Design in 2019!

SHOP THE RE-RELEASE HERE: https://steviecrowne.com/product/mcfuckin-it-2016-re-release/

World Microphone China + London

The last 48 hours have been a plot twist to say the least. World Microphone posted our streetstyle interview featuring our debut London Fashion Week collection, AW22 Axis onto Chinese Tiktok and is now officially live on the UK + international app.

Chinese Tiktok link: https://v.douyin.com/NbfEYSU/

International Tiktok: https://vm.tiktok.com/ZMLQMxGcq/

Thank you to everybody in China who has followed and sent words of kindness! I’ve been reading all of your DM’s and I am so grateful. XOXO

Stay tuned for what we have planned next!

AXIS AW22 LFW promotional images

Daniel Lismore Exhibition Feature

It was the greatest surprise to see that my bespoke denim crown design made it into the Daniel Lismore : Be yourself, everyone else is taken exhibition in Coventry, United Kingdom; a total dream come true. 

 I made this crown when I moved to London in October 2020 and then customized it during our clubhouse lockdown 2021 era. I remember sewing it all together and hoping he would like it and possibly wear it. As a new creative in London, it can be a scary place- but it isn’t so scary when you have kind people supporting you. You can view the making of video here: https://steviecrowne.com/british-fashion-icon-daniel-lismore/

Daniel and I

Julez Lorenzo – “Stupid” Music Video

I present to you the visuals for “Stupid” by Jules Lorenzo. It is my honor to have contributed bespoke costumes to this project and to have my work displayed alongside an array of extremely talented performers, artists, and film makers + crew. 
This is what fashion is about to me- a celebration between artists and their chosen mediums; this time being music and fashion. Together as a community we are capable of achieving great things. 
This is the first of hopefully many music videos I design for in 2022! Be sure to follow Jules and his talented team!

“STUPID”- Julez Lorenzo cover art featuring the EROS set from our AXIS AW22 London Fashion Week collection.

BEHIND THE SCENES BY Lucian Koncz 

@lucian.m.k

CAST

Julez Lorenzo (@julezlorenzo)

Teyi Adeyeye (@teyteyparks)

Sabrina Khaloon (@sabbiieek)

Joshua Adedoyin (@jadedbab)

Logan Roach (@_logan_roach_)

David Fadd (@david_fadd)

David Oldenburg (@oldenburgdavid)

Cairo & Ismail (@cairo.ismail) Rep by Adam Khan (@adamxan)
CREW

1st AD: Manos Karanikolas (@filman.os)
Dir. of Photography: Harry Nelder (@harrynelder)
Production Designer: Maya McAllister Demangeat (@boxofcogs)
Choreography/Movement Direction: Ché Barrett-Davis (@chebarrettdavis)

Dance Performers: Joshua Adedoyin (@jadedbab) ; Logan Roach (@_logan_roach_)

1st AC: Erdvilas Abukevicius (@erdvilas)
Gaffer: Franck Hammond (@frank_hammond)
Lighting Assistant: Mía Yánez-González De Bulnes (@lightingbymia)
Stylist:  David Oldenburg (@oldenburgdavid)
Photographer: Lucian Koncz (@lucian.m.k)
Hair & Makeup: Rosie Peel (@rosie.mu.art.ist)

Costume Designer: Stevie Crowne (@steviecrowne)

Jewellery Designer: Abi Sheng (@abisheng)

3D artist & Title Designer: David Oldenburg (@oldenburgdavid)
Production Company: Cartiersud (@cartiersud)

Stupid – Julez Lorenzo, 2022.

Written by Julez Lorenzo (@julezlorenzo)
Co-Writer: Apollo Love (@appololovemp3) 
Composed by Apollo Love (@appololovemp3)
Vocal Performed by Julez Lorenzo (@julezlorenzo)
Vocal arrangements by Julez Lorenzo (@julezlorenzo)
Mixed by Apollo Love (@appololovemp3)
Mastered by Pete Maher (@…)
Cover Art: David Oldenburg (@oldenburgdavid)

AXIS AW22 LONDON FASHION WEEK

AXIS AW22

FILMED BY STEVIE CROWNE, HAROUN ELMIR, AND DEUX FEMMES FILMS

PRESENTATION LINKS:

LONDON FASHION WEEK WEBSITE:

 https://londonfashionweek.co.uk/designers/stevie-crowne

NOT JUST A LABEL:
https://www.notjustalabel.com/stevie-crowne

FASHION SCOUT:
https://fashionscout.com/talent-feb-22/stevie-crowne

STEVIE CROWNE:
https://steviecrowne.com/axis/

SHOPS:

STEVIE CROWNE:
https://steviecrowne.com/shop/

NOT JUST A LABEL STORE:
https://shop.notjustalabel.com/…/seller…/stevie-crowne

AXIS FW22 is a collection that is an equal mix between sophistication and edginess, a merge between fantasy and modernity; a collection for the modern day gods, goddesses, and heroes. AXIS is a style adventure and exploration, and it’s destination being a redefined rebellion- an aesthetic rooted in the Stevie Crowne brand DNA but with the added twist of Classical Greek mythology archetypes.The storyline itself commences in the underworld, where Hades and Persephone reign, and as the collection progresses, we will be inspired by gods of the land; passion, emotion, & talent, such as Aphrodite and Eros and close with looks inspired by Zeus and Hera, the original Olympians. With AXIS specifically, I wanted to view the parallel universes between stories found in mythology and with the world we currently live in. I methodically designed an equilibrium where the balance of these two things live in harmony; a world of fantasy intertwined with reality.

PHOTOGRAPHER: AARON AMOUS

CAST:
ISABELLA BESQUE
RHIANNA COLLINS-MARSH
AAMANI FAHIYA
MICHAEL CHIBUEZE
EUGENE KULLAKOVA

KNIVES ZOHRA
SODOMA XIA
STEVIE CROWNE
LAUREN MAY PUNTER
ALEX WOOLHOUSE

HAIR:
NARAD KUTOWAROO
EMMA HUNT
LEANNE CHESTER
LUCY ALLGOOD
UNITE HAIR UK

MAKEUP:
STEPHAN AUSTEN
LEON CIPRIANO
JOLANTA SEWELL
BENJAMIN FORST
DAKOTA BLACY