Stevie Crowne Limited is an innovative brand based between Europe and Asia that manufactures apparel by reinventing deadstock clothing and fabrics into seasonal collections, customized on-demand styles, and Demi-couture commissions. Stevie Crowne isn’t just a brand; it’s a feeling, a lifestyle, a movement; a homegrown extension led from the raw magnetism of its founder. A beacon of resilience that brings hope to fashion consumers. His contagious optimism brings together an audience who are inspired to make an impact and who dare to be different. The idea is to not be a “sustainable brand”, but to be a brand that happens to be sustainable. To deinfluence consumer mindsets in order to inspire a next generation of ethical style makers. Our mission statement is to break the mould, disrupting a wasteful industry who’s focus lies in cycles in overconsumption, disposable quality and short-lived hype. Redirecting attention to craftsmanship, collaboration, and detail.
In October 2020, Stevie Crowne Limited formed as a private limited company in London, UK, and began showing digitally during London Fashion week under contract with the British Fashion Council. Prior to his expansion into the global marketplace in 2022, he was invited to become a member of the BFC, and released a total of six collections on the London Fashion week platform. Since expanding, he has released collections in Paris, Seoul, Tokyo, and Hong Kong, rapidly gaining a global presence independently with limited prior funding. He produces and manufactures with localized supply chains and contracted teams in each market he has been involved in, launching collections through runways, presentations, digital campaign films, and with the assistance of social media.
SCL is company that is actively adhereing to circular design practices within the circular fashion economy. This is an economic system defined by the Institute of Positive Fashion that eschews traditional linearity and is built on the principles of designing out waste and pollution, keeping products and materials in use, and regenerating natural systems. Within this, circular clothing design refers to designs that use recycled and renewable materials (post-production offcuts), and designs for emotional and physical durability, reuse, repair, redesign, modularity, disassembly, and recyclability.
Most recently, he was listed as a candidate for the Forbes 30 Under 30 European list. His work has been featured in publications such as Vogue, London Fashion Week, and W Magazine. As a member of the British Fashion Council, his goal is to re-configure solutions to the fashion industries’ monumental excess while re-framing manufacturing landscapes and consumer mindsets. Notable people to wear the Stevie Crowne brand include Daniel Lismore, DJ Jodie Harsh, Rapper Lil Peep, Drag Race alumni Laganja Estranja, Scarlett Bobo, BTS member V (Kim Tae-hyung), Celebrity doctor Vincent Wong, and Game Of Thrones actor Kristian Nairn.
