AW23 PHOENIX is a collection that delves into the powerful concept of rebirth. Just like the mythical creature that rises from its own ashes, our latest offering embodies the spirit of transformation, renewal, and resilience. It is a story intertwined with my own journey as a self-made brand with a career that spans over 10 years across Canada, Europe, and Asia; working with a worldwide client base. As usual, it features innovative and sustainable materials, reflecting our commitment to environmental consciousness and ethical fashion. I believe that true rebirth encompasses not only personal transformation but also a positive impact on the world around us.
Phoenix was methodically designed to evoke a sense of chronological metamorphosis and renewal. Through carefully curated deadstock garments, recycled with luxury French fabrics, textures, and silhouettes, we aim to capture the essence of sustainable rebirth in each piece of clothing. Our color palette is reminiscent of the darkest night as the base of each piece, merged with contrasted shades + textures such as pearls with opulent glitter mesh, gunmetal hardware with monochromatic embossed leather, rose gold foiled stretch denim, reflective, fiery reds embellished with jewel tones and barbed wire, and lastly, French beaded demi-couture fabrics. These hues + texture contrasts symbolize the new beginnings that come after the darkness, representing the dawn of a fresh start and the resilience it takes to realize one’s vision; to signify the beauty and the darkness together holistically.
Each garment is meticulously crafted with attention to detail, showcasing the artistry and craftsmanship that we are known for. The silhouettes in our collection are both structured and fluid, symbolizing the balance between strength and grace that comes with embracing change. Asymmetrical cuts, layering, and draping techniques represent the evolving nature of life and the beauty found in imperfections. From flowing gowns, striking plays on corsets, tailored blazers, reclaimed leathers and denims, our collection offers versatility for different occasions, allowing individuals to express their unique style as they embark on their own personal journey of rebirth. Through our collection, we aim to inspire individuals to embrace change, overcome challenges, and rise stronger, just like the mythology of the Phoenix.
Welcome to AW23 Phoenix!
CLOSE-UPS
Stevie’s Notes AW23
Being an independent company means that sometimes I may be referred to as a creative director, company director, stylist, a seamstress, pattern cutter, DIY-er, a designer, a graphic artist, accountant, social media strategist, PR agent, assistant, or an e-commerce web developer. Although during collection launches, these roles are interchangeable, but to myself, I am merely just a fashion alchemist on his hero’s journey; transforming discarded fabrics and items and making them beautiful again and working with what I have access to in foreign environments.
CREDITS
Shot by Edward Wendt
Models
Hair & Makeup
Finale wings by Eric Charles-Donatien