“Sustainability isn’t a fast trend, it’s a long-term lifestyle.”

The fashion industry is akin to a meter of quilted fabric. A mass variety of textiles from global regions stitched together with unique qualities which make up a diverse and ever changing textile as a whole. Each part played in this business represents a patchwork of this metaphorical textile; from the humble supply chain in foreign lands, onto elite runways in top 4 cities, into retail stores, and into customers wardrobes. My objective is to bring my audience to view the world as this cohesive textile. To dignify the fact that we cannot have the beauty without the ugly, and there is a way to transmute this excess into beauty. When one part of the bolt of our social fabric frays, we must do everything we can to reimagine it.

Essentially, what has historically made this industry beautiful, collaborative, and expressive is fading away in the mainstream. The issues at hand are an interconnected web, sensitively binding its participants regardless if we choose to see it that way or not (or care). There has been limited ways to scale sustainable operations of innovation. This industry needs a disruption. Consumers are tired of green-washing campaigns, false hopes, and pessimistically think it’s already too late to make a difference. Most think sustainable fashion is simple, boring, and overpriced. On the other hand, statistical and extremely depressing.

My creative vernacular is to inject greater ethos into design, marketing and branding, all while attaching my personal direction to it. Stevie Crowne is and will continue to be a disruptor in the way the marketplace views and purchases sustainable fashion. We can re-frame the excess into a synergy that is provocative, youthful, collaborative, bright, infectious. Discarded clothing and dead-stock fabric is an opportunity to manifest something either interesting, beautiful, or resellable. The key is consumer empowerment; it’s time to turn the tables and in the long term, let the consumer have a voice on a higher scale than before.