The official SS23 ATMOSPHERE runway video is now live on our @londonfashionweek digital profile, @notjustalabel, and

Atmosphere is a narrative on society’s problem with overconsumption which is contributing to the global climate crisis. Aesthetics draw from the cross-contamination between nature and humans who are being affected by this continued unsustainable direction in economics. It will integrate awareness expressed through our ethical signature craftsmanship in order to bring forward the true beauty of nature offset by pollution.

I want to thank all of the beautiful people that day who truly listened to my vision and direction, and who met me halfway. I always learn so much about the world with each collection and this was no exception. 🥰

Stay tuned for our official SS23 Atmosphere campaign film + lookbook also being uploaded onto our @londonfashionweek platform, @notjustalabel, and

Models: @dianalovesfashion_

Hair: @harnessandmane@anniefranklinhair

Makeup: @jmac_mua@kam_eilian

Video credits:

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