Our pre-AW25 Capsule kickstarter has now been launched on UPPFIRST!

Unleashing the Warrior Within: A Journey of Grit, Resilience, and Liberation

The Vision Behind Pre-AW25

The Pre-AW25 Collection embodies the grit and determination of an independent creator. Utilizing heavy cotton, I sought to reimagine the humble tee shirt—one of fashion’s most disposable items—transforming it into a powerful statement piece. This collection is an exploration of duality, incorporating accessories as a nod to rebellious punk glamour that symbolizes both protection and expression.

In a world rife with limitations, these designs serve as a testament to our collective experience—a reflection of what we live both inside and outside the realm of fashion. My aim is to craft garments that resonate with those who seek to break free from labels, hype culture, and the overconsumption that plagues modern-day fashion.

Why A Kickstarter?

The purpose of this Kickstarter campaign is to fund the future of Stevie Crowne Limited, specifically our upcoming “Titan” collection in 2025. Your support will enable us to pivot from digital launches to physical presentations at esteemed events such as Fashion Scout during London Fashion Week, Plan 8 in Paris, Fashion Factor in Dubai, and POP PR physical showrooms in Los Angeles. These are not just vanity showcases; they are opportunities to connect with consumers, stylists, and buyers who resonate with our ethos who have already shown interest and pre-discussed strategy with each prospective market.

In 2023, I experienced a surge of interest in Stevie Crowne Limited, marking our highest margins since the brand’s inception in 2020. However, as an independent creator, I face financial constraints that limit my ability to scale. This campaign seeks to change that narrative alongside our updated business plan that reflects the changing landscape of the fashion industry.

A Call to Action for Independent Thinkers

This collection is designed to be genderless and accessible for those tired of being defined by societal norms. It is for independent thinkers who yearn for eco-sustainable pieces produced in exclusive, limited runs. By supporting this collection, you are not just purchasing clothing; you are investing in a vision that challenges the status quo and promotes mindfulness in fashion.

The Journey Ahead

With your support, we can take significant steps toward the future:

• Showcasing at Fashion Scout (London Fashion Week) and Fashion Factor (Dubai): Presenting our vision to the global fashion community.
• Wholesale Opportunities: Partnering with Plan 8 Paris to showcase to global distribution channels.
• Public Relations Showrooms: Stocking our design samples with POP PR (L.A/London) to reach celebrity, premiere editorial stylists easier. We have already received multiple requests for the Grammy’s (Red Carpet + Performance), BET Awards, A List Celebrities, and publications like Harpers Bazaar + L’Officiel the last two years alone solely being included on the digital catalogue.
• Authentic Creative Expression: Producing a runway show that comments on the collective battle against systemic barriers and excess within the industry

Join the Movement

This is your invitation to be part of a collective story—a narrative that celebrates liberation, creativity, and the power of individuality. By supporting the Pre-AW25 Collection, you are helping to forge a new path in fashion, one that reflects the values we hold dear and stands against the challenges we face.

Let’s create a movement that champions the warrior spirit in all of us. Your contribution will enable us to elevate the Stevie Crowne brand, demi-couture made to order services, to new heights, bringing our shared vision to life.

Thank you for believing in this journey and for your unwavering support. Together, we will inspire a new era of fashion.

Join us—back the Pre-AW25 Collection today or place your orders on www.StevieCrowne.com UPPFIRST, Vestaire Collective, and Not Just A Label!

Symbolism of Strength and Independence
The barbed wire, chromatic gem spikes, hardware motif’s are more than just a design; it represents protection and independence. It serves as a reminder that true strength comes from the ability to stand your ground and carve your own path. The pieces overall are not just an accessory or a t-shirt—it’s a statement of resilience and a celebration of individuality. For those who dare to stand out, expressing customized fashion through individuality and style. Overall, the pre-collection is a bold fusion of sustainability, DIY ethos, and statement dressing. Crafted with an eco-conscious mindset, this heavyweight cotton blend ensures not only comfort but also duo-stitch durability on each seam, making it a staple piece that stands the test of time.

The Stevie Crowne Customer Profile:

• Diverse Backgrounds:
  • Represents a wide range of heritage, gender expressions, ages, and social classes.
  • Connected through social expression and authentic style.
• Varied Consumer Types:
  • Includes luxury consumers.
  • Also consists of eco-vintage enthusiasts.
• Independent Thinkers:
  • Rejects herd mentality.
  • Open to taking risks and creating trends.
• Community Mindset:
  • Committed to shattering boundaries and overcoming unrealistic expectations.
  • Challenges limitations set by mindless consumerism and industry gimmicks.
  • Shares experiences through clothing design collaboration and demi-couture
  • Infuses a special brand of “joie-de-vie grit” into personal style.
• My Role in the Business:
  • Build a bridge between consumers and the excess supply chain.
  • Infuse social awareness themes into each launch to promote mindfulness.
• Sustainability Focus:
  • Emphasizes both environmental and social mindfulness.
  • Personal awareness helps relate to buyers and understand cultural contexts.
  • Aims to adapt to the ever-changing fashion ecosystem.

Stevie Crowne Brand Overview:

• Philosophy & Approach:
  • Merges philosophy and intellectualism with aesthetics.
  • Focuses on sustainability.
  • Aims to showcase thought-provoking autobiographical stories.
  • Incorporates surrealist imagery into product designs.
• Background:
  • Originally a fashion DIY artist before starting the micro-company.
  • Identified a market void created by excess and disconnect.
  • Strives to create an inclusive environment for consumers.
• Upcoming Plans:
  • Runway Show (2025):
    • A commentary on the fight against homogenization, systemic barriers, and ignorance in pop culture.
    • Discussions with the British Fashion Council for membership reinstatement.
    • Engagement with Fashion Scout organizers for participation.
• Brand Values:
  • Emphasizes liberation, shared values, and collective societal action.
  • Aims to address the current crisis in the fashion industry through storytelling.
• AW25 Collection Highlights:
  • Features co-ed, genderless designs.
  • Behind-the-scenes previews shared on Instagram over the past six months.
  • Includes:
    • Battle armor-style pieces.
    • Demi-couture beadwork.
    • Distressed denim.
    • Deconstructed tailoring.
    • Heavy hardware elements.
• Production Details:
  • Treatment for the runway, logo imagery, lighting, and soundtrack are complete.
  • Vision is clearly defined for packaging and presentation.
  • Will be a raw expression of contemporary issues through artistic vernacular.
• Imagery & Inspiration:
  • Signature bold imagery inspired by shared battles and experiences.
• Funding & Opportunities:
  • If deadlines for AW25 are not met, funds will be rolled over for the following fashion week schedule deadlines.
  • Sponsors, investors, and patrons can email [email protected] for the full pitch kit, including PDFs outlining showcase and tradeshow opportunities in London, Paris, Dubai, Tokyo, and Los Angeles.

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Models: @goshacherkasow@sandraaa_ah@julie.blackswan

Photographer: @hanseng.luu

Finale look photographer + signature promotional imagery in collaboration with @sousla_pluie

Hair and MUA: @76.wne@kkkkk_____kkkkk_____kkkkkkkkkk

Shot at @crimsonstudiobkk