PART 1: FOUNDED IN CANADA

In the conservative landscape of Saskatchewan, Canada circa 2010, a sustainable trailblazing brand was born—Stevie Crowne, a teenager fueled by a fierce desire to carve out an identity through customized streetwear. Emerging from the gritty underbelly of a working-class environment, Stevie found solace in the aisles of charity shops, transforming discarded garments into powerful statements of individuality. It was here, amidst the fabric of DIY punk culture and the audacious spirit of glam rock, that Stevie honed a design philosophy rich with self-realized rebellion. The brand’s inaugural collection, “War Paint,” marked a pivotal moment in Stevie’s grassroots eco-collection. This signature drop showcased upcycled, embellished deadstock leather, denim, and military garments, each piece a testament to creativity and resilience. Influenced by avant-garde musicians, pop icons, and the vibrant energy of retro pop culture, Stevie envisioned clothing as armor—a means to protect and express oneself in a world that often felt unsafe for a queer youth.

By 2018, Stevie Crowne stood proudly among the top ten sustainable brands in Canada, a testament to their commitment to ethical fashion recognized by Fashion Takes Action. Just before embarking on a new chapter in Europe, Stevie’s work graced the stage of Canada’s Drag Race, showcased by long-time client Scarlett Bobo. Mainstream media took notice, with features across CTV, CBC, Shaw TV, and prominent magazines like Fashion and Flare, alongside countless independent fashion blogs and publications.

Stevie Crowne’s startup years is not just a story of fashion; it’s a narrative of resilience, creativity, and the relentless pursuit of self-expression against all odds. In a world that often tries to stifle individuality, Stevie emerged not just as a designer, but as a symbol of empowerment and inspiration for countless others.

PART 2: EUROPE, ASIA, MIDDLE EAST

In 2020, Stevie Crowne relocated to London, UK, where he established Stevie Crowne Limited, ultimately scaling his sustainable vision to the global market. The year following, he traveled to Italy to manufacture his debut collection for London Fashion Week, which was featured on Fashion Scout’s digital schedule for the SS22 season and LFW digital profiles. He was part of the the Hong Kong Centrestage Fashion Summit showrooms during these years as well. By fall 2022, Stevie showcased his designs during the London Fashion Week SS23 runway season and became a member of the British Fashion Council, allowing him to expand his brand to Paris. Stevie continued to collaborate on projects that were later featured in the ASVOFF film festival at Dover Street Market, while also engaging in global consultancies with digital stockists and demi-couture clients. He was also showcased on a Los Angeles based PR digital showroom, receiving offers from celebrity stylists; specifically for the Grammy Awards, top tier fashion publications, and fashion week looks. In 2023, he expanded in Asia, beginning with a showcase during Seoul Fashion Week and conducted location-based campaigns, collaborations with k-beauty investors. Afterwards, travelling to Tokyo, Japan to collaborate with private investors to launch his SS24 collection. He most recently showcased his PREAW25 collection in Dubai.

Mainstream press, coverage, and design work during this period was published in Vogue Britain (events), W Magazine, Attitude magazine, Harpers Bazaar, Billboard, Buzzfeed, ASVOFF film festival, Untitled Magazine, Hooks Magazine, the London Fashion Week website, multiple LFW CityWide consumer facing campaigns, FAB UK magazine, Maybourne Hotel Group Magazine, 10 Magazine, Clearpay promotional campaigns, Not Just A Label coverage, Lifestyle Asia Hong Kong, A Thirty Seconds To Mars music video, BBC1 reality TV shows, Ten Days In Paris, World Microphone China + UK, alongside several viral social media posts.

EPILOGUE

Stevie Crowne as a brand was born ahead of it’s time in terms of sustainability and creative direction; being morphed into what it is today by remaining authentic to the times while pivoting our branding through meaningful D2C activations. Reaching global platforms, networks, opportunity, and achieving steady fiscal growth each year has been done by cultivating honest connectivity with our consumer networks.

We were a part of pioneering the next generation 2010’s sustainable movement nationally in North America, shipping worldwide by 2017. Our style has always been rooted in haute punk deconstruction with an infusion of upscaled glamour. This served as a catalyst to where we are now in 2025; heavily incorporating high street, vintage, and deadstock materials with demi-couture style. Expressing bold narratives with our collections and channeling global clients’ requests with over 14 years of experience.